|
Definition of Brand image
1. Noun. (advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. ¹
¹ Source: wiktionary.com
|
1. Noun. (advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. ¹
¹ Source: wiktionary.com