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Definition of Brand stretch
1. Noun. (advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image. ¹
¹ Source: wiktionary.com
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1. Noun. (advertising) the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image. ¹
¹ Source: wiktionary.com