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Definition of Mallternative
1. Noun. (uncountable sometimes attributive often pejorative) Any style or genre that is ostensibly counterculture or alternative, but actually mainstream enough to be encountered at a mall, or among the type of people who frequent a mall. ¹
2. Noun. An alternative to a mall, particularly an open-air urban shopping district. ¹
¹ Source: wiktionary.com