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Definition of Two-price advertising
1. Noun. A sales and marketing practice whereby the seller shows two prices, a normal price and a lower special discounted price, in order to attract customers by the apparent saving, but where the "normal" price is in fact a fiction, the goods having never actually been sold and/or offered at that price. (Genuine reduced prices are not considered two-price advertising, only the case where the higher price is invented to look like a saving.) ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Two-price Advertising
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