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Definition of Sustained emotion
1. Noun. (advertising) One of four archetypal dramatic structures of commercials characterized by a continuously high level of positive emotions with the brand introduced early as the source of these emotions. ¹
2. Noun. (advertising) A narrative structure used in commercials known as “producer-type” advertising.'' ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Sustained Emotion
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