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Definition of Stopping power
1. Noun. (advertising) a research measure that captures a print advert's ability to grab the attention of the reader, also known as the attention rating. ¹
¹ Source: wiktionary.com
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1. Noun. (advertising) a research measure that captures a print advert's ability to grab the attention of the reader, also known as the attention rating. ¹
¹ Source: wiktionary.com