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Definition of Selling-edge analysis
1. Noun. (Advertising) a quantitative research technique used in an advertising copy test to determine which product attributes or benefits drive purchase motivation. ¹
¹ Source: wiktionary.com
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1. Noun. (Advertising) a quantitative research technique used in an advertising copy test to determine which product attributes or benefits drive purchase motivation. ¹
¹ Source: wiktionary.com