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Definition of Pinkwashing
1. Noun. The practice of a company using support of breast cancer-related charities to promote itself and its products or services. ¹
2. Noun. The practice of presenting something, particularly a state, as gay-friendly in order to soften or downplay aspects of its reputation considered negative. ¹
3. Verb. (present participle of pinkwash) ¹
¹ Source: wiktionary.com