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Definition of Loss leader
1. Noun. A featured article of merchandise sold at a loss in order to draw customers.
Definition of Loss leader
1. Noun. (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales. ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Loss Leader
Literary usage of Loss leader
Below you will find example usage of this term as found in modern and/or classical literature:
1. Personal Finance by Robert S. Rosefsky (2001)
"A loss leader is a product offered by a merchant at a lower-than-normal price to
entice you into the store where, it's hoped, ..."
2. Mergers and Competition in the Telecommunications Industry: Congressional edited by Orrin G. Hatch (2000)
"... unless you want to do it as a loss leader, and most of the time it is going
to be very difficult to sustain a loss leader philosophy. ..."
3. The Telecommunications Challenge: Changing Technologies and Evolving by Charles W. Wessner (2006)
"Ms. Hook answered that singles were a loss leader for Apple the same way music
was a loss leader for Wal-Mart. "This whole industry has become a promotional ..."
4. Chain Stores: Their Management and Operation by Walter Sumner Hayward, Percival White, John Sherwood Fleek, Harry MacIntyre (1922)
"Many chains have a fixed policy of featuring each week a so-called "loss leader."
That is, some well known article, the price of which is usually standard ..."
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