Definition of Loss leader

1. Noun. A featured article of merchandise sold at a loss in order to draw customers.

Exact synonyms: Drawing Card, Leader
Generic synonyms: Feature

Definition of Loss leader

1. Noun. (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales. ¹

¹ Source: wiktionary.com

Lexicographical Neighbors of Loss Leader

losing count
losing face
losing it
losing streaks
losing the plot
losing track
losingest
losingly
losings
loss
loss-making
loss cone
loss function
loss functions
loss leader
loss leaders
loss of consciousness
loss of consortium
loss of face
loss of heterozygosity
loss of life
loss ratio
losses
lossful
lossier
lossiest
lossily
lossless
losslessly

Literary usage of Loss leader

Below you will find example usage of this term as found in modern and/or classical literature:

1. Personal Finance by Robert S. Rosefsky (2001)
"A loss leader is a product offered by a merchant at a lower-than-normal price to entice you into the store where, it's hoped, ..."

2. Mergers and Competition in the Telecommunications Industry: Congressional edited by Orrin G. Hatch (2000)
"... unless you want to do it as a loss leader, and most of the time it is going to be very difficult to sustain a loss leader philosophy. ..."

3. The Telecommunications Challenge: Changing Technologies and Evolving by Charles W. Wessner (2006)
"Ms. Hook answered that singles were a loss leader for Apple the same way music was a loss leader for Wal-Mart. "This whole industry has become a promotional ..."

4. Chain Stores: Their Management and Operation by Walter Sumner Hayward, Percival White, John Sherwood Fleek, Harry MacIntyre (1922)
"Many chains have a fixed policy of featuring each week a so-called "loss leader." That is, some well known article, the price of which is usually standard ..."

Other Resources:

Search for Loss leader on Dictionary.com!Search for Loss leader on Thesaurus.com!Search for Loss leader on Google!Search for Loss leader on Wikipedia!

Search