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Definition of Gimmick
1. Noun. A drawback or difficulty that is not readily evident. "It sounds good but what's the catch?"
2. Noun. Something unspecified whose name is either forgotten or not known. "There may be some great new gizmo around the corner that you will want to use"
Generic synonyms: Stuff
3. Noun. Any clever maneuver. "A cheap promotions gimmick for greedy businessmen"
Generic synonyms: Maneuver, Manoeuvre, Tactical Maneuver, Tactical Manoeuvre
Specialized synonyms: Mnemonic, Fast One, Trick
Definition of Gimmick
1. Noun. A trick or device used to reach some end. ¹
2. Noun. A clever ploy or strategy. ¹
3. Verb. To rig or set up with a trick or device. ¹
¹ Source: wiktionary.com
Definition of Gimmick
1. to provide with a gimmick (a novel or tricky feature) [v -ED, -ING, -S]
Lexicographical Neighbors of Gimmick
Literary usage of Gimmick
Below you will find example usage of this term as found in modern and/or classical literature:
1. Dictionary of Americanisms. by John Russell Bartlett (1877)
"gimmick or K'nnek. A name applied to Canadians by the people in the Northern States.
See Canuck. Missus didn't affection ..."
2. Script Models: A Handbook for the Media Writerby Robert Lee, Robert Misiorowski by Robert Lee, Robert Misiorowski (1978)
"gimmick. (1) a plot device, particularly one which aids the resolution of the
drama's problem. (Related to the term Plant.) (2) In TV, that kind of program ..."
3. Design for Learning by Tom Bentley, Ciara Fairley, Shelagh Wright (2001)
"Tony Cooper, headteacher: ‘This isn'ta gimmick. These are practical designs that
the kids contributed to and love. They presented them to the board ..."
4. The Power of Point-of-Purchase Advertising: Marketing at Retailby Robert Liljenwall by Robert Liljenwall (2004)
"Premium displays—Premium displays include some gimmick or item that is used to
... The gimmick is intended to create interest initially in itself and then ..."
5. Savings Bond Advisor by Tom Adams (2007)
"That's the source of the marketing gimmick of putting a value that's double your
... But it's just a marketing gimmick. It has caused so much confusion the ..."
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