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Definition of Experiential advertising
1. Noun. (advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message. ¹
¹ Source: wiktionary.com
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1. Noun. (advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message. ¹
¹ Source: wiktionary.com