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Definition of Executional peak
1. Noun. (Advertising) the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in Flow of Attention research results. ¹
¹ Source: wiktionary.com
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1. Noun. (Advertising) the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in Flow of Attention research results. ¹
¹ Source: wiktionary.com