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Definition of Ecchi
1. Adjective. (context: of Japanese animation) erotic, lascivious, lewd, naughty, sexy, suggestive ¹
2. Noun. A genre, especially of anime and manga, featuring playful, tongue-in-cheek usage of sexualized imagery and situations such as double entendre or flirtation, while remaining non-pornographic. Often used to differentiate from hentai which features overt sexual themes. ¹
3. Noun. (uncountable usage primarily western) blanket term used to describe such media ¹
4. Noun. (rare countable chiefly proscribed by fandom) A situation within a story, especially anime and manga, which ventures into the ecchi genre. ¹
¹ Source: wiktionary.com