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Definition of Co-branding
1. Noun. The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience. ¹
¹ Source: wiktionary.com
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1. Noun. The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience. ¹
¹ Source: wiktionary.com