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Definition of Ambush marketing
1. Noun. A marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. ¹
¹ Source: wiktionary.com
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1. Noun. A marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee. ¹
¹ Source: wiktionary.com