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Definition of Agate line
1. Noun. Space for one line of print (one column wide and 1/14 inch deep) used to measure advertising.
Lexicographical Neighbors of Agate Line
Literary usage of Agate line
Below you will find example usage of this term as found in modern and/or classical literature:
1. Modern Advertising by Earnest Elmo Calkins, Ralph Holden (1905)
"Set in agate with Adv. affixed: First or Editorial Page, $2.50 per agate line.
Financial pages, $2.00 per agate line; run of paper, $1.50 per agate line. ..."
2. Commercialism and Journalism by Hamilton Holt (1909)
"... make glad the soul of the reader is because a good advertiser finds that it
pays to give me $4000 a page, or $6 an agate line, for advertising space. ..."
3. The Business of Advertising by Earnest Elmo Calkins (1915)
"5 Advertising space in a newspaper is measured in the large papers by the agate
line,1 and in the small papers by the inch. There is usually an excessive ..."
4. News, Ads, and Sales: The Use of English for Commercial Purposes by John Baker Opdycke (1914)
"Black-face display type at top and bottom of ads as follows: 1 time 15c per agate
line 2 times 14c per agate line 30 times lOc per agate line Two, three, ..."
5. A Treatise on Commercial Pharmacy: Intended as a Reference Book and a Text by Daniel Charles O'Connor (1912)
"Newspapers that charge so much per agate line will charge you just as much ...
So in such papers as quote you a rate per agate line, you will have to use ..."
6. Advertise! by Edith Sampson (1918)
"The best way to fix the agate line in your mind is to remember that ... Thus, if
a newspaper rate were 10 cents per agate line, it would be $1.40 per inch. ..."
7. Advertising: A Practical Presentation of the Principles Underlying the by Harry Tipper, George Burton Hotchkiss (1914)
"One Six Three One Rate per agate line Year Months Months Month *Daily 34 .36 .38
... SUNDAY agate line Run of Paper 40 Full Sunday copy every month for one ..."
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