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Definition of Above the fold
1. Adjective. (newspapers) Situated in the upper half of the front page of a broadsheet newspaper, and thus more prominent, as the lower half is not usually visible when the folded newspaper is displayed for sale. ¹
2. Adjective. (web design) By extension, situated near the top of a web page; not requiring scrolling. See above the scroll. ¹
3. Adjective. Anything similarly occupying an exclusive position of relative prominence ¹
¹ Source: wiktionary.com