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Definition of Positive transition
1. Noun. (advertising) one of four archetypal dramatic structures of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use. ¹
2. Noun. (advertising) a narrative structure used in commercials known as “supporting actor-type” advertising. ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Positive Transition
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