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Definition of Direct mail
1. Noun. Advertising sent directly to prospective customers via the mail.
Definition of Direct mail
1. Noun. Alternative expression for junk mail. ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Direct Mail
Literary usage of Direct mail
Below you will find example usage of this term as found in modern and/or classical literature:
1. Advertising, Its Principles and Practice by Harry Tipper (1919)
"CHAPTER XXXIV direct mail AND HOUSE ORGANS Introductory \Yhat is termed direct
... Functions of direct mail Advertising Furthermore, the functions of direct ..."
2. Advertising the Technical Product by Clifford Alexander Sloan, James David Mooney (1920)
"CHAPTER XI direct mail ADVERTISING Low standards exist in direct mail practice—A
powerful ... It must be admitted that some, or even many, direct-mail ci ..."
3. A Short Course in Advertising by Alex Faickney Osborn (1921)
"CHAPTER XXXIII The Mail as a Medium Although direct-mail advertising represents
a smaller amount of money than publication advertising, it probably engages ..."
4. Direct Marketing Guide to Canada edited by William A. Delphos (1992)
"The same holds true for reaching potential Canadian customers, most of whom feel
direct mail is more of a convenience than a hindrance. ..."
5. The Principles of Advertising: A Text Book by Harry Tipper (1920)
"... direct mail, AND HOUSE ORGANS Scope of "Dealers' Aids."—Besides the two main
classes of media which have already been described: namely, periodicals and ..."
6. Knowledge (1919)
"The majority of periodical advertisers, taken into the direct-mail field, commit
precisely the blunder this jewelry mail order house committed, ie, ..."
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