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Definition of Benchmarketing
1. Noun. (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system. ¹
2. Noun. The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business. ¹
¹ Source: wiktionary.com
Lexicographical Neighbors of Benchmarketing
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